Head of Marketing Strategy & Operations

May 18

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Stronghold

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Infrastructure for virtual payment networks.

payments • fintech • international payments • forex • cross border payments

11 - 50

Description

• Stronghold is looking for a strategic and data-driven marketing leader to drive marketing operations and strategy for our next chapter of our growth • Responsible for overseeing all aspects of our marketing technology stack, lead flow, and operations as well as marketing strategies such as marketing automation, top of funnel strategy, budget management, and quarterly executive reviews • Successful candidates are experienced in marketing operations and B2B sales with a proven track record of designing and implementing marketing operations that resulted in pipeline and revenue growth • Report to the CEO, and collaborate closely with revenue operations, sales, legal, product, and business operations teams while continuously adapting and evolving our marketing operations, martech investments, and our strategy.

Requirements

• 12+ years of marketing strategy & operations supporting demand generation for B2B technology businesses • Expert in driving digital journeys through digital marketing and demand generation programs • Proven track record analyzing top of funnel marketing metrics and sales pipeline to provide actionable insights and recommendations • Experience with Account Based Marketing (ABM) technology and programs • Experience with HubSpot, Sprout Social, X (fka Twitter), LinkedIn, Mailchimp • Continuously evaluate the performance and outcomes of integrated campaigns, helping marketing leadership adjust demand tactics and strategy accordinglyAn innate sense of urgency to drive programs forward and deliver results • Ability to manage long-term projects with short-term troubleshooting concurrently • Process-oriented with the ability to bring structure and scalability to how we use our martech stack

Benefits

• Manage marketing technology budgets, vendor evaluations, vendor relationships, contracting, and ensure that the mechanics of the marketing operations are working optimally • Be the voice of marketing performance to our revenue leadership team • Work day-to-day with sales leadership, SDR, and revenue operations to ensure optimization and cross-functional alignment • Manage marketing operations consultants to improve marketing automation, targeting & personalization • Develop business cases to inform investment & campaign ROI analysis • Analyze media mix and provide recommendations • Mature our channel attribution, forecasting and goal setting/tracking • Work with leadership to design effective quarterly business reviews and strategy offsite • Lead our martech roadmap strategy and calendar • Lead long term multi-year strategic planning to increase total addressable market (TAM)