Email Marketing Specialist, Dictionary Media Group

August 27

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Description

• Project-manage all steps of email production, from design and copy, coding and QA, to list segmentation and send • Build email campaigns from end-to-end in Salesforce Marketing Cloud • Set up A/B tests, monitor analytics, and produce reports to track and optimize campaign performance • Ensure the success of email execution by conducting thorough QA of all email elements • Report results and learnings within the team and to business stakeholders • Suggest ideas to continuously improve our email marketing programs and processes, including campaign development, email design, production, and more

Requirements

• 2+ years of email marketing experience, preferably in consumer marketing • At least 1 year of Salesforce Marketing Cloud experience building one-off emails and journeys • Bachelor’s degree in Marketing, Communications, or a related field preferred. BA/BS degree required • Basic understanding of HTML/CSS and/or SQL is a plus • Experience with project management tools such as Jira is a plus • Organized and proactive, pays attention to detail, and can manage simultaneous projects • A creative thinker with strong analytical skills • An enthusiastic team player with exceptional communication skills • A strong understanding of email best practices