Head of Brand Marketing

July 22

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Thimble

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Quick-thinking insurance for fast-moving businesses.

Drone • Insurance • Independent Workers • Small Business • Handymen

11 - 50

Description

• Directly manage Brand Marketing Functions (Web, Content, Creative, Lifecycle, Social, Enablement) • Manage a web developer, designer, writer and Lifecycle specialists. Work closely with them to maintain brand integrity across all marketing initiatives and communications • Oversee the production of all marketing materials for our Broker and Consumer channels, ensuring they are high quality, on brand, and consistent • Work cross-functionally with other departments (Product, Insurance, etc.) to ensure brand consistency across the organization • Own the cross-channel content calendar, including Broker Communications, Lifecycle (Consumer and Broker), Web (Brand and SEO), and Social • Drive SEO initiatives to increase organic traffic and improve search engine rankings • Conduct keyword research, content optimization, and ongoing monitoring of SEO performance • Monitor and analyze channel performance metrics to optimize strategies and maximize ROI • Provide guidance and support to junior members of the marketing team, fostering a collaborative and creative work environment • Manage budget effectively, ensuring resources are allocated efficiently to achieve business goals • Lead / oversee the execution of cross-functional project briefs • Leverage internal resources, market research and consumer insights to inform new creative concepts, value propositions and messaging • Inspire new thinking and creative ways to establish our position in the marketplace • Collaborate with cross functional teams to drive holistic POVs

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master’s degree preferred • Proven experience as a Brand Manager with extensive experience creating and implementing customer acquisition strategies and supporting a sales team • Financial services industry or insurtech experience preferred • Experienced storyteller with excellent written verbal and interpersonal skills • Creative thinking and problem solver, with a passion for innovation and staying ahead of industry trends • Solid understanding of retail, ecommerce and performance marketing • Strong ability to analyze results of programs and derive actionable insights • Ability to successfully develop and execute programs, while investing marketing funds with focus on measured business impact • Strong understanding of digital marketing channels and performance • Excellent leadership and project management skills with the ability to manage multiple projects simultaneously • Creative thinker with a strong analytical mindset • Ability to thrive in a fast-paced and dynamic environment • Familiar w/ Asana/Atlassian, Microsoft Office, Looker, FIGMA