Associate Brand Manager

July 31

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Thrive Causemetics Inc.

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💰 Series A on 2017-06

Description

• Initiate insight-driven ideation and concepts for new product launches, and core franchise initiatives • Support the go-market strategy through clear briefings to cross-functional teams, providing clear strategic direction through completion of 360 campaigns and activation plan development • Execute all written communication relating to product strategy, including campaign story, key claims / benefits and consumer facing storytelling and engagement driving language • Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising • Assist in in-depth research for products and campaigns, including marketing analysis reports for products, ingredients, and trends • Develop a deep understanding of the Thrive Causemetics marketing ecosystem to provide ideas and recommendations in brainstorm meetings • Build partnerships with internal teams to establish a collaborative process and work environment • Tracks project timelines (communicate changes, update timelines) and ensure that deadlines are met for new product development • Manage and organize cross-functional requests between product marketing and associated departments • Conduct post-campaign analysis to track and analyze launches, and overall performance, ensuring key insights and learnings are identified for campaign and marketing strategy

Requirements

• BA/BS with an emphasis in marketing - skincare, cosmetics, fashion, or lifestyle marketing a plus • 3+ years of experience within brand marketing in beauty - skincare experience required • Well-organized, self-motivated with the ability to work independently and cooperatively • Ability to prioritize, organize, and execute a successful delivery • Proven record of meeting deadlines • Exceptional written, verbal, and interpersonal communication skills • Strong writing skills and a passion for product and brand storytelling • Strong interest and gut understanding of lifestyle brand building, messaging, and positioning • An eye for emerging beauty trends / strong knowledge in beauty and skincare products Beauty, CPG, or wellness spaces • Ability to work in a fast-paced, startup environment • Adaptable to changing project requirements and business needs • Capable of juggling multiple projects simultaneously • Proficient in G Suite + Microsoft Office