Product Manager - Ads & Monetization

May 7

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Thrive Market

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We're on a mission to make healthy living easy and affordable for everyone!

Organic E-Commerce • Conscious Business • Editorial Content • Community Outreach

501 - 1000

Description

• Develop and implement a comprehensive ads and monetization strategy to maximize revenue across our digital platforms • Collaborate with product development teams to integrate advertising solutions seamlessly into our products while maintaining a positive user experience • Partner with marketing and sales teams to identify and pursue advertising opportunities that align with our business objectives and target audience • Analyze market trends, competitor strategies, and user behavior to identify new monetization opportunities and optimize existing revenue streams • Define key performance indicators (KPIs) and metrics to track the effectiveness of advertising campaigns and monetization efforts • Work closely with data analytics teams to gather and analyze data insights, identify trends, and inform decision-making • Stay up-to-date on industry developments, emerging technologies, and best practices in digital advertising and monetization • Continually and effectively create product briefs, presentations, and communication plans for leadership, key stakeholders, and development teams • Evaluate end-to-end customer journeys and continuously identify opportunities to improve member engagement experiences across desktop and native mobile applications • Helming thoughtful experimentation across products to constantly improve the prospect and member experience through feedback and A/B testing • Demonstrated ability to own driving ideas through problem definition, solution discovery, and delivery, as well as thinking big and influencing across all levels of an organization to champion product lines • Efficient in gathering and transforming business needs into product requirements and developing actionable and measurable programs for development and product design teams • Experience with agile or other PDLC methodologies

Requirements

• 7+ years of Product Management experience • 5+ years of experience on native consumer mobile apps • Ads and Monetization experience is a must • Proven track record of developing and implementing successful advertising and monetization strategies that drive revenue growth • Extensive experience with A/B testing • Ability to pull your data to create insights and discover trends from our users • Driven by data and exceptional analytical skills; you know how to use both quantitative and qualitative data to build products • Strong communication and storytelling skills with stakeholders in all departments • Superior organization and project management skills with the ability to juggle multiple projects, deadlines, and communication lines • Craft the product strategy for your area of ownership based on data, including transactional data, usage statistics, primary customer research, competitive analysis, and industry analyst reports • Affinity for the social mission of Thrive Market and a deep appreciation and empathy for the needs of the customer

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability) • Competitive salary (DOE) + equity • 401k plan • 9 Observed Holidays • Flexible Paid Time Off • Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences • Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations • Free Thrive Market membership with exclusive employee discount • Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform