Performance Marketing - Affiliate Manager

November 17, 2023

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Savvy

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The no-code builder for growth teams.

Interactive Landing Pages • TikTok Ads • Postclick Experiences • Consumer Marketing • Conversion Rate Optimization

11 - 50

Description

• You'll be responsible for developing and executing performance marketing strategies while cultivating and expanding relationships with key affiliates. • Your goal is to drive measurable and sustainable user growth, contributing to Trellis’ position as a leader in the digital insurance landscape. • Gain a comprehensive understanding of Savvy's business model, target audience, and competitive landscape. • Conduct an in-depth analysis of existing performance marketing channels and affiliate partnerships. • Establish initial connections with key internal stakeholders and affiliate partners. • Develop a preliminary user acquisition strategy with a focus on quick wins. • Implement optimizations to existing performance marketing campaigns to improve efficiency and ROI. • Expand and diversify the affiliate partner portfolio through outreach and relationship-building. • Initiate the testing of new performance marketing channels to identify additional acquisition opportunities. • Begin tracking and analyzing key performance indicators (KPIs) to measure the success of implemented strategies. • Optimize and scale successful performance marketing channels for sustained user acquisition. • Strengthen relationships with high-performing affiliates, negotiating improved terms and incentives. • Develop a comprehensive reporting system to track and communicate the performance of user acquisition efforts. • Present a detailed plan for ongoing performance marketing and affiliate strategies, including potential expansion opportunities.

Requirements

• Analytical Thinker: Ability to analyze data and derive actionable insights to inform strategic decisions. • Strategic Vision: Capability to develop and execute a holistic user acquisition strategy aligned with business objectives. • Relationship Builder: Strong interpersonal skills to foster and maintain successful relationships with affiliates and internal teams. • Results-Driven: Proven track record of achieving and exceeding user acquisition targets in a digital marketing capacity. • Innovative Mindset: Stay abreast of industry trends and emerging technologies to bring innovation to user acquisition efforts.

Benefits

• 100% remote • Highly collaborative environment via Slack and Zoom • Fast-paced and high impact