Senior Manager - Director of Demand Generation
3 days ago
🏡 Remote – Anywhere in California
Description
• Develop and execute demand generation channels and programs (e.g., Google PPC, LinkedIn, Trade Publications, webinars etc.) to drive new leads and nurture our existing database of leads • Own pipeline creation and conversion and develop an intimate understanding of the customer journey to drive impact across the funnel • Work with the content marketing, product and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest • Ensure brand identity is adhered to in campaigns and in all communication channels • Track, measure, and communicate campaign/channel/program results, continually optimize for efficiency and scale, and seek to generate new best practices through experimental efforts • Work with our Analytics team to create marketing dashboards displaying key metrics around campaign and channel performance • Collaborate closely with sales, success and product teams and implement an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
Requirements
• Bachelor’s degree in a marketing- or business-related field • 5-10 years of experience in demand generation with B2B SaaS organizations • Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills • Proven experience in managing the creation of marketing materials. • Experience influencing and communicating product offers to customers, prospects, and sales professionals • Strong project management skills and experience with superb attention to detail. • Knowledge and hands-on experience with popular CMS, marketing automation and sales automation systems, particularly HubSpot and Salesforce.com. • Significant track record of achievement and success within the targeted field of expertise • Ability to work in a dynamic fast paced organization, build internal and external relationships to gain and share information and insight • Good organizational skills and strong presentation skills • Results oriented, self motivated with proven ability to meet objective & targets in fast growing organizations
Benefits
• Competitive Salary. • Fully remote, flexible work environment. We do however meet together in person several times a year. • Full medical and dental benefits. • Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged. • Paid Parental Leave. • Company equity managed through Carta. • 401k with Match and 100% vesting upon hire. • Free estate planning!
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