Director of Brand & Integrated Marketing
June 25
🏡 Remote – Anywhere in California
Description
• Brand Leadership: Develop and execute the annual brand strategy, seasonal marketing calendars and campaigns, and act as the primary steward of the brand, ensuring consistency and continuity across all consumer touchpoints • Brand Evolution: Ideate creative campaigns and content to help tell Pepper’s story in new and interesting ways that drive awareness, affinity and drive high quality customer acquisition and retention • Product Marketing: Lead product positioning and briefing for all Pepper products, new and existing, to drive successful launches, and growth in hero styles ongoing • Integrated Marketing: Own the planning and execution for all aspects of consumer communication including messaging, go-to-market strategy, product launches, customer-facing marketing communications and campaigns • Content Creation: Develop and execute paid and organic content strategy for video, social, email, blog, and in box assets to support Pepper’s mission of changing body standards and inspiring confidence in the world • Community Building: Turn the passion of our fans and customers into community as a growth channel through scaling ambassadors, online/offline activations and initiatives like the Pepper Startup Grant • Team Management: Directly lead and manage key teams responsible for social media, influencer marketing, public relations, product marketing and other brand related activities
Requirements
• 10+ years of brand marketing experience at a fast-growing, beloved consumer brand • A strong balance of right and left brain: Highly creative with the ability to use insights and data to drive decisions • Creative visual and verbal storyteller who can capture the heart of a brand • Goal-oriented, cool under pressure and strives for continuous improvement • Thrives in fast-paced startup environments and comfortable rolling up sleeves • Strong organizational, communication and project management skills • Excellent cross-functional leadership • Comfortable with challenging the status quo and proposing wild ideas *that might just work* • A leader who knows how to coach, influence, and get the most of your team; Work ethic and interpersonal skills that inspires collaboration and motivate creative thinking
Benefits
• Company matched 401K plan up to 3% • 100% company covered option for medical, vision, dental insurance premiums • Flexible remote work location • Flexible and generous vacation policy • Paid parental leave for qualifying employees • Health & wellness monthly stipend • Employee discount for Pepper product • Have a huge role in the growth of a company with a meaningful mission
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