Product Marketing Manager - Payments

August 23

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Xero

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Online accounting software. Connects to all things business: accountants, bookkeepers, banks, enterprise & apps.

Accounting • SaaS • Banking • Invoicing • Design

1001 - 5000

💰 $300M Post-IPO Debt on 2018-09

Description

• Lead payments growth hacking and in product marketing across Xero owned channels: • Drive payments attach and usage through ongoing experimentation • Develop targeted messaging and offers with key payments partners including Stripe, Go Cardless, PayPay, Crezco and BILL • Optimise and experiment with the in product landing page to increase conversion of payments • Lead in-product lifecycle marketing strategy and execution, including in-product communications • Develop funnel reporting to measure success • You will be a key contributor in assessing market opportunity • Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers. • Consolidate and communicate relevant insights which determine Xero’s opportunity in market. You should integrate these insights into your product marketing plans for the mobile app. • Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams. • You will lead Customer Value Propositions, including development, maintenance, and custodianship throughout Xero • Lead a strategic and collaborative process with key stakeholders to define the Getting Paid CVP for target audiences. You will also identify and maintain compelling product evidence of CVPs. • Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks. • Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product. • You will be the primary Product representative on key, high-impact Go-To-Market programs, to ensure we release product efficiently and effectively • Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms. • Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally. • Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams. • Lead payments growth hacking and in product and through CLM journeys • Drive payments attach through ongoing experimentation • Optimise and experiment with the in product landing page to increase conversion of payments attach • Lead in-product lifecycle marketing strategy and execution, including in-product communications. • You will be part of the Global Product Marketing team in the Xero marketing org. You will have the ability to travel if required.

Requirements

• 5+ yrs - Strong product marketing or marketing experience (preferably within a SaaS organisation) • Previous payments experience is desirable. • Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role • Proven experience in the creation and development of product strategy, positioning and messaging • Ability to think strategically, work independently and effectively in a fast paced environment • Self-motivated, creative and team player, with excellent project management skills and attention to detail • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently • Strong communication, analytical, critical thinking and business strategy skills • Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials • Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment • Passion and desire to make a difference • Authenticity, diplomacy and drive