XQ Institute
XQ's mission is to transform America's high schools so every student can succeed.
education • high school • innovation • student • nonprofit
11 - 50
Head of Content
August 16
🔄 Hybrid – Bay Area
XQ Institute
XQ's mission is to transform America's high schools so every student can succeed.
education • high school • innovation • student • nonprofit
11 - 50
Description
• Create and oversee the execution of a multi-channel content strategy that helps establish XQ as a thought leader as well as a leader in SEO. • Develop and refine XQ’s brand voice guidelines, and ensure consistent usage of our brand voice and taxonomy across all of our products, websites, events, publications, advertisements, etc. • Partner with leaders on Product and Schools & Systems teams to drive essential storytelling initiatives, and partner with marketing stakeholders to help increase engagement with our key audience groups—including educators, students, and policymakers. • Cultivate strong relationships with key stakeholders across educational sectors, leveraging insights to tailor engagement strategies. • Drive innovation in branding and insights methodologies, staying ahead of market trends and adapting strategies to meet the evolving needs of the education landscape. • Build and mentor a growing content team dedicated to storytelling about XQ’s work, schools, and products.
Requirements
• 12+ years in content creation, management, and strategy, preferably in a leadership role. Experience in educational content preferred. • Strong understanding of SEO, content marketing, and digital marketing best practices. • Exceptional writing, editing, leadership, and communication skills, capable of articulating vision and influencing both internal teams and external partners. • Proficiency with content management systems (CMS) and analytics tools. • Demonstrated ability to work collaboratively with senior executives and across functional teams, particularly in aligning cross-functional strategies and initiatives. • Strong analytical skills and experience with contemporary analytical and market research tools.
Benefits
• Highly competitive salary • Excellent organizational benefits
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