ZipRecruiter
ZipRecruiter is a leading online employment marketplace, actively connecting people to their next great opportunity.
recruiting • hiring • job boards • job posting • web application
1001 - 5000
Director, SMB Product Marketing
March 11
🏢 In-office - Los Angeles
ZipRecruiter
ZipRecruiter is a leading online employment marketplace, actively connecting people to their next great opportunity.
recruiting • hiring • job boards • job posting • web application
1001 - 5000
Description
• ZipRecruiter is seeking an experienced, highly motivated individual to join our team to oversee the strategy and growth of our go-to-market function across ZipRecruiter’s Employer (SMB) products • Partnering with multiple cross-functional teams, you will combine your strategic, brand, and growth marketing expertise to develop differentiated and resonant positioning and messaging, GTM strategy, and sales enablement for our Employer business • Responsible for building and supporting in the execution of the GTM strategy for our B2B product suite, including: launch plans, product & marketing messaging, claims, sales comms and strategy (data-driven positioning and selling, talk tracks, battle cards, FAQ, enablement), digital/media assets and internal/external comms to maximize exposure and drive customers to take action • Own positioning and messaging strategy for our SMB audience, equipping cross-functional teams to develop highly engaging, customer-centric messaging that drives product adoption throughout the customer experience • Partner with Product, Sales, Product Strategy, Creative, and Media to develop new/better/different marketing strategies through a test-and-learn model to drive new business/customer acquisition • Collaborate with other Product Marketers, Sales Leadership, Product Strategists, and Data Scientists to produce relevant insights and claims to differentiate ZipRecruiter as a market leader • Maintain a strong pulse on positioning, competitive landscape, market trends, and product differentiators • Track content usage, measure performance, document learnings, and report against key objectives to marketing leadership and the executive team • Manage multiple projects across internal and external teams to influence outcomes and meet aggressive deadlines • Prioritize initiatives, activities, and deliverables to effectively manage time and creative resources to deliver on highest value add activities for cross-functional teams
Requirements
• 10+ years work experience in a high-performing, data-driven organization • Expertise in building and executing GTM strategy and plans • Passion for collaborating with sales and developing data-driven, creative, and successful strategy that wins new business • Demonstrated track record of prior success in launching new products, developing/executing on marketing plans, and building messaging for B2B audiences • Able to craft presentations/narratives using data with no help • Able to make timely medium risk, medium impact decisions with incomplete data, amid ambiguity and know when to escalate high risk decisions • Excellent communication and presentation skills • Proven ability to lead projects and cross-functional teams • Excellent project management skills and experience working in a fast-paced environment while maintaining a high level of attention to detail • Strong analytical and critical thinker with the ability to use data to make your case and define results • Exceptional interpersonal skills • Bachelor's degree
Benefits
• Competitive salary • Exceptional benefits package • Flexible Vacation & Paid Time Off • Employer-matched 401(k) plan
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