Associate Director - US Empaveli Patient Marketing Lead - Nephrology

2 days ago

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Apellis Pharmaceuticals

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Global biopharma company leveraging courageous science, creativity, and compassion to deliver life-changing therapies.

Targeted C3 Therapies • Complement System • Hematology • Ophthalmology • Nephrology

501 - 1000

Description

• Lead US patient marketing for EMPAVELI in Nephrology • Translate EMPAVELI and C3G Brand strategies into objectives and strategies for US patient and caregivers • Represent the voice of the patient to shape the overall brand strategy • Create a vision and plan for patient and caregiver marketing in the US for both market shaping and the launch of pegcetacoplan in C3G/IC-MPGN • Build out team in advance of launch and lead team to deliver on tactics and achieve brand KPIs • Lead development and deployment of pre-launch and post-launch initiatives across channels • Partner with the PNH marketing team to ensure alignment and efficiencies • Support pull through of key projects and activities • Think holistically about the business and closely monitor performance against key metrics • Help breed a culture of patient-focus and customer-centricity throughout the organization • Efficiently and thoughtfully administer the patient marketing budget • Work closely with regulatory, legal, and compliance to build policies and procedures related to patient and caregiver marketing

Requirements

• BS/BA degree, MBA preferred • 6+ years of biotech/pharma experience, predominantly in patient and HCP marketing roles of increasing scope and responsibility • Experience in affiliate launches and rare diseases is preferred • Passion for understanding and championing the needs of people living with rare diseases and their caregivers, translating them into market-moving insights • Experience building an affiliate patient and caregiver marketing plan, with depth in both personal and multi-channel marketing • Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity • Commitment to collaboration and engagement, with a history of success leading in a matrix environment and with agency partners • An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges • Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success • Demonstrated integrity on the job, including an understanding of relevant rules and regulations • Strong communication skills with the ability to influence across functions and varying levels of the organization • Ability to manage reports, focused on building culture, executing deliverables, and supporting development

Benefits

• health insurance with full premium coverage • 401K with company match • paid time off (PTO) • long-term disability insurance • life insurance and more!