Asana
On a mission to enable the world's teams to work together effortlessly.
work management • productivity • project management • organization • collaboration
1001 - 5000
Marketing Analytics Manager, Adoption & Retention
2 days ago
🏢 In-office - San Francisco
Asana
On a mission to enable the world's teams to work together effortlessly.
work management • productivity • project management • organization • collaboration
1001 - 5000
Description
• Function as an analytics partner to our customer education marketing team, including sizing opportunities, establishing consistent tracking, KPIs, and dashboards, plus developing insights into campaign impact on lead generation, sales pipeline and revenue. • Identify gaps in our marketing funnel and surface opportunities • Develop a deep understanding of available data and how they can be used for different analyses to answer questions and solve problems • Drive interpretation, socialization, and adoption of analytics insights • Work cross-functionally with Enterprise Technology and Engineering teams to identify and address analytics tracking, tooling, attribution modeling, and infrastructure challenges • Collaborate with Data Science to inform the development of predictive models that guide marketing targeting and investments.
Requirements
• 4+ years experience in analytics, preferably with exposure to both B2B and self-service business models • Bachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, Finance, or a related technical field • Experience writing and optimizing SQL queries, and working with large data sets • Strong skills in both qualitative and quantitative analysis, including content analysis, hypothesis testing, cluster analysis, experimentation, A/B testing, and statistical techniques • Excellent communication skills, capable of presenting technical content to non-technical audiences • Action-oriented with a natural curiosity for detail and a strong analytical mindset. • Proven ability to initiate and complete analytical projects independently • Data visualization and dashboarding experience using Tableau, Looker, or similar
Benefits
• Mental health, wellness & fitness benefits • Career coaching & support • Inclusive family building benefits • Long-term savings or retirement plans • In-office culinary options to cater to your dietary preferences
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