Business Intelligence Analyst

September 4

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Sony Honda Mobility

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Move people, through the pursuit of innovation with diverse inspirations.

201 - 500

Description

• Analyze market trends and competitive landscape • Conduct comprehensive research and analysis of market trends, competitive landscape, and emerging technologies within the electric vehicle industry. • Monitor and analyze competitors' strategies, products, and market activities to identify opportunities and threats. • Evaluate and optimize AFEELA's market positioning by understanding industry benchmarks and best practices. • Gather and interpret consumer behavior data to inform marketing and sales strategies, ensuring alignment with AFEELA's target market and product positioning. • Conduct surveys, focus groups, and other research methods to gather detailed consumer insights specific to the electric vehicle market. • Analyze consumer purchase behavior, preferences, and trends to identify key drivers and barriers to adoption of AFEELA's products. • Develop actionable insights and strategic recommendations to enhance AFEELA's market share and competitive advantage in the lead-up to the 2026 sedan launch. • Prepare detailed reports and presentations to communicate findings and recommendations to senior management and cross-functional teams. • Collaborate with the marketing team to develop targeted campaigns and initiatives based on consumer behavior analysis to boost brand awareness and sales.

Requirements

• Bachelor’s degree (any relevant field) • Minimum of 5 years related work experience in automotive and/or competitive intelligence • Expert knowledge of automotive and/or competitive intelligence landscape • Excellent project management and organizational skills, with the ability to manage multiple priorities in a dynamic environment while maintaining exceptional attention to detail • Strong analytical and quantitative skills with the ability to translate data into compelling insights and recommendations • Proficiency in Excel, PowerBI, Tableau, Adobe Analytics, R, Salesforce, and related software • Proficient with Microsoft Office Suite or related software. • Excellent presentation and communication skills • Collaborative spirit and ability to effectively build relationships across internal and external stakeholders

Benefits

• Comprehensive medical, dental, and vision benefits • Flexible Working Policy • Paid parental leave • 401K Program • “Take What You Need” time off policy, with a minimum of 15 days off per year, and holiday breaks. • Yearly bonuses (subject to eligibility) • Company phone (subject to eligibility) • Company swag • A brand-new laptop and monitor • A wide variety of employee business resource groups (EBRGs) • Special discounts on Sony products • Learning and Development quarterly stipend • More to come!