Director of Digital Marketing - Brea, CA

March 15

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Aventon

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We enable people to find happiness through motion. Ride more. Be happy.

High-Performance Bicycles • Bicycle Components • Engineering & Design • ebikes • Electric Bicycles

51 - 200

Description

• DATA DRIVEN – you thrive on data and use it to guide your decision making, recommendations, and priorities. • NIMBLE – you can work in ambiguity and are committed to helping Aventon level up. You can shift perspectives, priorities, and deadlines. • RESILIENT – you don’t shy away from a challenge and take every opportunity to learn and grow. You’re accountable, can admit when you’re wrong, and can come back to the table after a hard day to keep working toward our desired future. • SOLUTIONS ORIENTED / SOLUTIONIZED – you can identify the problem and find a solution for it. You strive for continuous improvement and aren’t afraid to speak up about what is working, and what isn’t. • ENGAGED – you love the work, love the product, and believe in the mission.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science or a related field. • 5+ years of experience in marketing or growth, with a strong preference for experience in high AOV, long consideration industries. • Proven track record of developing and executing successful growth strategies and driving sales and customer acquisition. • Strong data analytical skills with experience in data-driven decision-making and performance reporting. • Exceptional communication and presentation skills, with the ability to influence and engage diverse stakeholders. • Proficiency in marketing tools and software, such as Google Analytics, CRM systems, and marketing automation platforms. • Strong project management and leadership skills, with the ability to manage multiple projects simultaneously and meet deadlines. • Demonstrated team building and leadership experience, with a focus on fostering collaboration and motivating team members.

Benefits

• Develop and implement comprehensive growth strategies, focusing on customer acquisition, engagement, retention, and revenue generation. • Utilize data-driven decision-making to analyze performance data and develop KPIs to assess the effectiveness of campaigns and strategies, adjust as needed, and report on results to senior management. • Oversee the planning, execution, and optimization of paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels. • Develop and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase organic and paid search visibility. • Collaborate with cross-functional teams, including product development, marketing, operations, and customer support, to create integrated marketing campaigns and ensure brand consistency across all touchpoints. • Implement omni-channel marketing strategies to create a seamless and consistent customer experience across all touchpoints. • Manage and coordinate projects, ensuring timely completion and effective communication among stakeholders. • Monitor industry trends, consumer preferences, and technological advancements to ensure that growth strategies remain current and effective. • Drive innovation and experimentation in marketing tactics to stay ahead of the competition and achieve maximum ROI. • Build and manage a high-performing growth team, providing guidance, mentorship, and performance evaluations for team members. • Foster a strong team culture by utilizing effective team building and leadership skills. • Understand and incorporate brand methodology and brand experience in growth strategies. Operations and brand management experience is a plus, as it will aid in understanding the overall business processes and contributing to the company's growth. • Develop and maintain relationships with key business partners, negotiate contracts, manage budgets, and oversee the delivery of products or services to other businesses. • Collaborate with the sales team to develop and execute B2B marketing initiatives that drive revenue growth. • Develop and execute D2C marketing initiatives that drive revenue growth.