Senior Salesforce Marketing Cloud Engineer

13 hours ago

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AXS Group (formerly Arrangers and Starkey Productions)

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Imprint Group is a full-service, experiential event group providing creative in-house event alternatives$1. .$1

Special Events • Entertainment • Teambuilding • Transportation • Production

11 - 50

Description

• Build multi-channel (email, push, in-app, SMS) campaigns and journeys and automations in Salesforce Marketing Cloud • Ensure that data required for campaigns are available within our platforms • Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions • Work closely with all members of the marketing team and cross-functional partners to bring lifecycle campaigns to life by being hands-on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA • Run campaign experiments designed to impact key metrics • Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns • Assist in user training and actively promote team's user adoption of Salesforce Marketing Cloud • Develop technical expertise in all of our campaign and marketing related tools through daily usage and ongoing training • Stay up to date with the rapidly changing Salesforce ecosystem • Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal.

Requirements

• 5-10 related years of with Salesforce Marketing Cloud experience. • Experience with Adobe Analytics, Salesforce Marketing Cloud, Optimizely, SEMRush, and other enterprise marketing tools • Experience working with CDP for audience segmentation • Proven experience launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud • Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies • Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization • Expertise in using journey builder and related components for outbound communication deployment • Experience building campaigns to conduct reliable A/B tests • Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail • Keen customer insight and strong understanding of target audiences • History of success in executing high-impact plans that move business metrics • Self-starter who thrives in an energizing environment with tremendous opportunity ahead • Ability to stay organized in a highly demanding environment.

Benefits

• Extraordinary People – we’re not kidding! • Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world. • Opportunities for learning and leveling up through training and education reimbursement.