Growth Marketing Manager
March 12
🏢 In-office - Los Angeles
Description
• Lead and execute paid marketing channel strategy to drive profitable growth across SEM, Paid Social, and Affiliate channels while managing day-to-day channel performance • Utilize various paid platforms and business intelligence tools to analyze complex data sets and identify test opportunities and channel optimizations to maximize ROI. • Establish detailed experiment plans, execute experiments, and measure/report results to drive continuous improvement. • Monitor and report on channel performance metrics to inform channel optimizations and strategic decisions. • Articulate key learnings to creative stakeholders to inform rapid creative iteration. • Develop and execute strategies for testing and optimizing landing pages to improve user experience and maximize conversion rate. • Design and implement robust performance measurement frameworks, including incrementality tests, to assess the true impact of marketing efforts across e-comm and retail to ensure we’re driving profitable growth. • Manage pixels, server to server integrations, event tracking, product feeds, and measurement platforms to ensure effective campaign tracking.
Requirements
• 4+ years marketing experience in a similar role. • Experience in apparel and retail is preferred. • Highly analytical and curious, with a track record of making data driven decisions to optimize paid strategy and drive profitable growth. • Ability to walk in the customer's shoes and think holistically about the full funnel and customer journey to inform strategy. • Strong written and verbal communication skills, comfortable articulating strategies and learnings to various audiences, including creative stakeholders. • Proven track record of a hypothesis-driven mindset, including establishing detailed experiment plans, successfully running experiments, and measuring/reporting results. • Strong technical background with experience managing web pixels, event tracking, product feeds, and measurement platforms. • Critical thinker with a bias towards action, capable of navigating and adapting to a fast-paced environment, changing macro-environment, and digital marketing landscape. • Obsessed with the digital marketing and paid media landscapes, staying up to date with the latest paid media best practices in order to implement them at Buck Mason.
Benefits
• Competitive pay • Health, dental & vision Insurance • Fitness & wellness benefits • 401k retirement savings plan with Company matching • Clothing allowances
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