Head of GTM - Business Development

2 days ago

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Technology for an equitable economy

Policy and Research • Capacity Building • Fintech

11 - 50

Description

• Develop and execute comprehensive GTM strategies to introduce new products/services to target markets. • Collaborate with product, marketing, and sales teams to lead a cohesive market entry strategy. • Analyze market trends, competition, and customer needs to tailor the messaging, positioning, and pricing strategies. • Lead cross-functional teams in launching initiatives, ensuring alignment with business objectives. • Continuously monitor the performance of GTM efforts, adjusting strategies to optimize impact and market reach. • Identify new business opportunities by tapping into their network, building relationships with key stakeholders, including potential clients, partners, and industry influencers. • Develop strong, long-term relationships with strategic partners to expand business reach and co-create value propositions. • Work closely with the sales team to identify leads, negotiate deals, and ensure successful onboarding of new clients. • Serve as the primary point of contact for high-value clients, ensuring their needs are met and fostering long-term loyalty. • Execute and refine a sales process to move prospects from leads to partners. • Improve lead conversations with prospects around proposals, quotes, contracts, and customizations. • Drive closing of high-value deals and ensure a smooth handoff to the customer success team. • Collaborate with leadership to define GTM and business development objectives that align with company-wide OKRs. • Break down OKRs into actionable plans and initiatives, ensuring all GTM efforts and business development activities are focused on achieving specific, measurable outcomes. • Regularly review and report on progress toward OKRs, using data-driven insights to adjust strategies as needed. • Ensure key business development relationships and partnerships contribute to achieving long-term goals outlined in the company's OKRs. • Liaise between product development and sales teams to ensure market feedback is incorporated into future product improvements. • Provide regular updates on market trends, business opportunities, and partnership developments to senior management. • Partner with marketing to create tailored content, presentations, and sales enablement tools to support business development efforts. • Conduct thorough market research and analysis to identify potential areas for business expansion. • Use data-driven insights to refine GTM strategies and improve business development approaches. • Analyze competitive landscapes to uncover gaps and opportunities in the market.

Requirements

• At least 5+ years of experience in GTM strategy, sales, account management, partnership building, or similar spaces, ideally in a technology oriented environment • Experience in establishing and managing relationships or partnerships with nonprofit and/or social service organizations • Bachelor’s degree in Business, Marketing, Sales, or a related field or extensive experience (5+ years) in a leadership role in the field • Strong track record of the sales process and the ability to collaborate with a sales team, from lead to close. • Deep understanding of market trends, competition, and customer behaviors. • Experience with setting, managing, and achieving OKRs. • Excellent communication, negotiation, and interpersonal skills. • Ability to work independently and manage multiple accounts simultaneously. • Proficiency with Salesforce, Data Analysis and other GTM/Sales tools. • Highly organized, with strong time management and problem-solving skills. • Ability to collaborate effectively with cross-functional teams. • Data-driven mindset to optimize both GTM strategies and business development efforts.

Benefits

• Excellent health coverage including medical, dental, and vision • Life Insurance (Basic, Voluntary & AD&D) • Short term and long term disability coverage • Retirement Plan (401k, IRA) with a generous employer match • Flexible schedules and ample time off: four weeks of paid vacation accumulated during the year plus sick time and 12 paid holidays.