Director of Marketing
July 30
🏡 Remote – Anywhere in California
Description
• We’re looking for a multi-faceted Marketing Lead to join our Marketing Team • Reporting directly to the CEO, you will manage the marketing team and play a lead role in shaping and implementing the marketing strategy to help the brand grow • You will also work across departments to drive business decisions and develop the roadmap to achieve the company's mission
Requirements
• 10+ years experience in marketing with SaaS background and at least 5 years in a managerial role • Bi-lingual in Mandarin and English is required • Have experience to scale the organization from $10m to +$50m ARR • Experience managing teams and providing leadership in a growth-oriented company • Demonstrated experience in developing marketing plans/budgets, leading multiple marketing functions, and carrying out impactful marketing campaigns that drive valuable results • Proven experience in performance marketing, managing CAC, and efficiently managing spend to achieve business objectives • Expert knowledge of customer segmentation, user journey building, A/B and multivariate testing • Solid understanding of assets and content generation • Strong understanding of measurement and tech solutions to advise on marketing tech stack and enhance our operational capabilities • Excellent analytical skills with the ability to drive decision-making through data • Highly organized with an ability to manage resources, budgets, and process • Phenomenal teammate with ability to establish relationships with senior decision-makers and collaborate effectively with cross-functional teams • Entrepreneurial spirit with an ability to build growth marketing strategy and operations from scratch in an ambiguous, fast-paced environment; Proactive, curious problem solver with “can-do” attitude
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