Marketing Manager, PCGS

August 15

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Collectors

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Helping collectors pursue their passion

Numismatics • Trading Cards • Autographs • Collectibles • Memorabilia

1001 - 5000

Description

• Manage the planning and execution of PCGS marketing campaigns across social, CRM, print, and other diverse mediums to grow our customer base and maximize submissions • Track and analyze marketing campaign performance, providing regular reports to senior management • Manage our paid campaigns across Google Adwords, and industry sites including Coin Week, Coin World, and CoinAge • Use data-driven insights to optimize marketing efforts and achieve key performance indicators (KPIs) • Collaborate with the PCGS Advertising team to execute contracted third-party ad placements • Oversee the production of our bi-monthly magazine PCGS Market Report • Continue to position PCGS as a best-in-class third-party authentication brand within the hobby community, with a mindset focused on educating, informing, and engaging collectors of all levels • Manage and mentor Marketing Coordinators in executing a regular campaign calendar that focuses on utilizing content that is diverse in genre and supports multiple areas of the business • Review and approve creative briefs produced by the marketing team to ensure streamlined communication and project success in collaboration with the PCGS creative team • Manage PCGS marketing efforts for international offices and submission centers • Partner with internal teams to develop and execute marketing strategies to increase engagement with existing and potential customers • Develop new ways to attract prospective customers • Remain up-to-date with changes and new features across all platforms and programs to ensure maximum effectiveness of social media strategy and implementation • Travel as needed to industry events to stay current on market trends and brand perception • Lead by example and be a champion of all company policies, including safety, attendance & security

Requirements

• 3-5 years of marketing experience • Bachelor’s degree in business, marketing, advertising, PR or a related field • Familiar with social platforms, both traditional (i.e. Facebook, Twitter, Instagram) and emerging (i.e. TikTok) • Meticulous attention to detail with strong organizational skills to handle multiple major project timelines concurrently • Strong communication skills and experience working with creative teams • Proficient with SalesForce marketing cloud, journey building, and best practices • Google Adwords and Analytics Certifications preferred • Tech savvy, keeping PCGS on the cutting edge in terms of digital content production with expertise of tools needed to do so • Can showcase a background of utilizing storytelling and creativity to build campaigns that are unique for all different platforms, both traditional and emerging • Key understanding of branding, audience building, targeted content, native content, and trends • Knowledgeable for the collecting hobby and stays up on its latest trends and news

Benefits

• Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision • Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits. • 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals • Vacation: All salaried employees are eligible for flexible time-off • Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays • Employee Discounts: Employees receive discounts on select grading services for approved submissions • Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs • Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities