Field Marketing Manager

July 30

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Opal

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Opal is empowering enterprises to build access management workflows that scale 🚀

access management • user access reviews • access automation • birthright policies • just in time access

11 - 50

Description

• Develop and execute a comprehensive field event strategy, including trade shows, conferences, webinars and broadcasts, and partner events. • Work closely with the sales team to identify and leverage event opportunities to drive lead generation and brand awareness in the right metros. • Collaborate with subject matter experts to create compelling content. • Manage event and webinar logistics, including vendor selection, budget management, swag sourcing, speaker content relations and scheduling, and on-site coordination and follow up strategy. • Develop and execute promotional emails, ads, copy, etc throughout all channels to support attendance and engagement of field events. • Partner with the business development team to create engagement strategies focused on key accounts to drive attendance from our primary audiences. • Work cross-functionally with marketing, sales, and product teams to align event and webinar strategies with overall business goals, incorporating a thoughtful ABM strategy to attract and engage the right audience. • Provide regular updates and reports on event and webinar performance to key stakeholders. • Foster strong relationships with industry partners and vendors to enhance our event and webinar success.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 3+ years of experience in field marketing, event marketing, campaign management or a related role • Must have prior experience working in technology industry, security software is a plus • Demonstrated ability to plan and execute thoughtful and creative events and webinars by leveraging creative tactics (like custom swag) to engage the target audience. • Proficiency in using Hubspot and Salesforce • Have worked in a fast-paced, startup environment, including collaborating with sales to build a thoughtful ABM event strategy. • Strong analytical skills with the ability to measure and report on the effectiveness of marketing activities. • Ability to travel to support field events 30-50% of the time

Benefits

• Competitive Salary • Daily lunch & coffee allowance • Unlimited PTO + 11 company holidays • Health, Dental, Vision insurance • One Medical Membership • 401k plan (no matching at this time) • Pre-Tax Commuter Benefits