Senior Marketing Automation Specialist

August 7

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Datacor, Inc.

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We help streamline your business operations with chemical and process industry-specific software solutions.

ERP • CRM • Chemical Manufacturing • Computer Software • Chemical Industry

201 - 500

Description

• Join our team as a Marketing Automation Specialist and become the catalyst for streamlining and optimizing our marketing technical stack efforts. • Utilize your expertise in marketing automation to design and execute targeted campaigns that nurture leads, drive engagement, and maximize conversions. • Reporting to the Director of Demand Generation, the Marketing Automation Specialist will be responsible for developing, implementing, and optimizing automated marketing campaigns using HubSpot. • This role requires a deep understanding of B2B marketing strategies, excellent technical skills in HubSpot, and a data-driven mindset to drive lead generation, nurture campaigns, and improve overall marketing effectiveness.

Requirements

• 3-6 years of experience in B2B marketing, with at least 2 years of hands-on experience using HubSpot. • Proficiency in HubSpot Marketing Hub, CMS and CRM. • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. • Excellent written and verbal communication skills with the ability to effectively communicate complex ideas. • Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines. • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. • Experience with Salesforce, ZoomInfo, Google and HTML/CSS preferred.