Sales Marketing Associate

January 4

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Digital Remedy

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Digital Remedy is a leader in data-powered technology and services for marketers.

Marketing • Advertising • Targeting • Internet • Online Advertising

51 - 200

Description

• Fully manage the process of research and insights to assist our client’s knowledge of their brand and vertical positioning, target audience attributes, and strategies to effectively increase brand favorability and performance through product offerings and key digital marketing channels. • Support the creation of sales training materials covering product, positioning, and enablement to win new business and retain existing clients. • Support collateral distribution channels and communication to the sales to insure the team knows where resources are, what they are used for, and how to access them. • Translate product and brand positioning into valuable assets for sales including: one sheets, pitch decks, case studies, audience insights, capabilities highlights, and more. • Coordinate the right team members across departments to create efficiencies for the production of sales-support materials. • Understand how to translate complex information into simplified, value-focused storytelling. • Support the creation of sales packages in partnership with sales, product, AM and marketing that focus on specific audiences, verticals, and prospects. • Build a strong foundational understanding of our solutions and capabilities to create effective, on-message messaging for sales to use in market. • Identify new opportunities to support sales and create value. • Help capture demand by contributing to email campaigns, growth marketing strategies, and new content

Requirements

• At least 2-3 years of experience in a planning, account executive and/or sales support role crafting storytelling and delivering impactful sales assets • Understands the B2B sales process: how demand is generated, how leads are captured, and how sales moves those leads down the pipeline • Has a foundational understanding of the ad tech industry, solutions, major players, and how the ecosystem works • Can understand complex product value and translate that into storytelling tapping into specific audience pain points • Has experience with and enjoys building sales collateral including audience insights, case studies, one sheets, pitch decks, and capabilities slides • Hands-on experience building sales packages and solutions that uniquely tap into specific audience value and enables our sales teams increase market share within key audiences and verticals • Has worked on or led sales-focused marketing initiatives such as ABM, vertical or regional campaigns, product launches, content pushes etc. • Ability to comprehend boolean logic in order to effectively work within a research platform • Can translate complex ideas into simplified storytelling • Eye for design and how to layout information effectively within content and collateral • Experience with Hubspot CMS, and CRM (Preferred) • Loves performing and winning as a team • Ad agency or Account Management in AdTech experience a plus