International Paid Media Manager
April 12
🏡 Remote – Anywhere in California
Description
• Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and Youtube) for international markets • Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with our US digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency • Analyze and recommend new copy & creative using both qualitative and quantitative metrics • Continuously propose optimizations and assure the quality control of campaigns • Prepare accurate reports and with clearly synthesized insights and actionable next steps • Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market • Develop and implement tests at a rapid pace • Stays up to date on relevant industry trends, new ad products, and best practices
Requirements
• 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year • Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
Benefits
• This role is eligible for remote work for internationally based candidates
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