Social Media Manager

August 8

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Guayakí Yerba Mate

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COME TO LIFE

Yerba Mate • Regeneration • B Corp • Sustainability • Organic

501 - 1000

Description

• Oversee Guayakí Yerba Mate organic social media channels including but not limited to Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Pinterest, and Social boosting • Develop and execute best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase reach, engagement and followers • Oversee a social media calendar to moderate posting plans; review and provide approval for social media posts including imagery selection and creative copywriting for captions • Update, implement and maintain channel specific social media guidelines • Provide social insight and point of view in the development of marketing campaigns • Craft creative and compelling copy consistent with the Guayakí brand voice; maintain a consistent voice, personality, and look and feel for the brand across all social media channels • Responsible for executing the publication of posts • Maintain awareness of social media trends/technologies and continue to develop creative insights to pivot strategy in the ever-evolving social media landscape • Set KPIs and provide ad-hoc, monthly, quarterly, bi-annual, and annual analytics reports plus yearly analysis on qualitative and quantitative performance to the department head and internal stakeholders • Benchmark and achieve follower growth and engagement; grow audience in an authentic manner for long term brand health • Review and provide approval on community engagement communications (as needed) • Perform occasional community management sweeps to support the Community Manager (as needed), and to retain a solid connection and understanding of our online community communications • Alert Social Media Director of marketing partnership opportunities with people and brands of influence on social media • Collaborate with content team to request content for upcoming campaigns, current trends, and social media content in general • Utilize native social analytics and third-party toolsets to educate and advise on better content development for social media • Assist in creating original content for social media • Monitor competitor and industry leaders to gain insights and improve social media strategy

Requirements

• 5-7+ years of experience as a social media manager in professional settings for brand accounts with followings of over 200,000 followers or more per channel • Highly experienced with social media apps, social media content creation, and social media strategy development • Strong experience collaborating with multiple key stakeholders, ensuring most optimized course of action is followed • Knowledge of social media trends and digital media industry news • Proven experience in social media content and creative copywriting • A keen eye for visual/styled creative and aesthetic • Proven desire and ability to think creatively coupled with strong analytical and problem-solving skills • Excellent communication skills; very articulate, strong speaking and writing skills, strong interpersonal skills, strong cross functional skills, ability to work well with others • Ability to work across various projects, manage brand integrity, calendars, assets, and resources in an organized manner with quality and attention to detail in every area • Customer forward communications coupled with strong problem-solving skills • Excellent organizational skills and the ability to prioritize are essential to this position, including the ability to manage the strategy of multiple social media accounts and produce effective performance reports • Experience and proficiency working with all current social media channels, social media management resources, iOS applications, Microsoft applications, Adobe create suite, and other software/apps to be disclosed in further discussion • Successful candidate will be a highly motivated self-starter and be able to work without daily guidance • The right person will be passionate about community connectivity, social and environmental justice, and health and wellness • Previous experience in natural foods or beverages a plus • Ability to work on weekends and holidays as needed • Ability to travel if opportunity arises

Benefits

• Competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans • Employee life and disability • Mental health benefits • Paid medical leave • Paid company holidays • Paid time off • Opportunities for career growth and advancement within our team