Product Marketing Manager

August 20

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GuidePoint Security

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We help organizations make smarter cybersecurity decisions that minimize risk.

Application Security • Cloud Security • Data Security & Privacy • DLP • GRC

201 - 500

Description

• GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. • Lead content development and go to market strategy for new and existing solution offerings • Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems • Create and curate content such as datasheets, sales presentations, web copy, whitepapers, videos, webinars, podcasts and more. • Position GuidePoint’s professional services from a thought leadership perspective as well as from a competitive angle, and understand the different personas involved in a purchase decision • Conduct market and competitive analysis to better position services • Craft compelling messages for use across marketing channels (landing pages, campaigns, etc.) • Work with various teams (Professional services teams, Growth Marketing, Brand and Design) to ensure proper collateral is created and used in GTM efforts • Drive the company’s blog strategy and content creation • Manage our Digital Asset Management platform (Brandfolder) to ensure that every service area has updated and relevant content

Requirements

• 7+ years’ experience in Marketing in similar role • Must have previous Cybersecurity experience • Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously • Strong communication, presentation, and leadership skills • Demonstrated success in positioning and launching differentiated products/services that meet and exceed business objectives • Excellent written and verbal communication skills, possibly including some copywriting skills • Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge • Deep understanding of how a product/service is sold and the channels they are sold into • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Professional Services leaders is especially important. • Preferred experience with social media, support for digital marketing campaigns, and updating a Wordpress website

Benefits

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions) • 100% employer-paid medical premiums (employee only $0 deductible and HSA plans) along with 75% employer-paid family contributions • 100% employer-paid dental premiums (employee only) along with 75% employer-paid family contributions • 12 corporate holidays and a Flexible Time Off (FTO) program • Healthy mobile phone and home internet allowance • Eligibility for retirement plan after 2 months at open enrollment • Pet Benefit Option