Associate Brand Manager

August 13

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Harmless Harvest

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Founded in 2010, Harmless Harvest is a progressive food & beverage initiative set to demonstrate that ecosystem-based businesses can outcompete the conventional model$1. .$1

Plant Based Products • Coconut Water • Organic Food & Beverage • Harmless Harvest Coconut Water • The Pink Coconut Water

201 - 500

💰 $30M Private Equity Round on 2018-02

Description

• Supporting in annual brand planning, acting as the voice of the consumer and advocate for the brand to deliver strong plans that grow the business • Identifying key trends and analyzing market opportunities. • Developing strong stories to sell in product ideas both internally and externally. • Serving as the hub-of-the wheel to drive Collaboration with cross functional teams to develop and execute multiple projects in parallel • Building effective trust and relationships with key internal and external partners. • Managing budget in close collaboration with finance and marketing team. • Partnering with Brand team and key cross-functional stakeholders to manage media campaigns and Integrated marketing execution, tracking, reporting and optimization. • Responsible for critical portfolio management projects (including but not limited to line extensions, packaging updates, and minor renovations) with cross-functional stakeholders. • Serving as the voice of the business by leading data analytics and reporting efforts; performing consumer, customer, and competitive analysis; monitoring key performance metrics; and managing ad-hoc requests. • Contributing a strong POV on media strategies and consumer targeting to guide tactical planning efforts.

Requirements

• 1-2 years of brand management experience required; CPG experience preferred • MBA an asset • Agility: ability to adapt quickly to different teams and Brand missions, driving for performance and providing business continuity • Flexibility: open to supporting various projects (of various size/scope, etc) and consistently changing focus area via short-term assignments • Strong communication and storytelling skills (written and verbal) • Proven leadership capability • Collaborative team player, with experience leading cross-functional teams • Strong business acumen • Results oriented and able to respond quickly to changing marketplace dynamics • Strategic influencing abilities and interpersonal skills • Ability to analyze / lead the business from a marketing and general management perspective • Strong MS PowerPoint and Excel skills

Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (Traditional 401k & Roth 401k) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Free Food & Snacks