Lead Social Media Account Manager

July 23

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Description

• Lead and manage the social media team, ensuring alignment with our goals and objectives. • Develop and implement comprehensive social media strategies to promote new film releases and other content. • Oversee the creation, curation, and management of all published content (images, video, written, and audio) across all social media platforms. • Monitor, listen, and respond to users in a “social” way while cultivating leads and sales. • Conduct online advocacy and open a stream for cross-promotions. • Develop and expand community and/or influencer outreach efforts. • Analyze key metrics and tweak strategies as needed. • Compile reports for management showing results (ROI). • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly. • Monitor trends in social media tools, applications, channels, design, and strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. • 7-10 years of experience in social media or related field. • Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills. • Demonstrable social networking experience and social analytics tools knowledge. • Adequate web design, web development, CRO, and SEO knowledge. • Knowledge of online marketing and a good understanding of major marketing channels. • Positive attitude, detail, and customer-oriented with good multitasking and organizational ability. • Fluency in English and Mandarin preferred.