HoneyBook
Supporting independent service-based businesses with the tools they need to be successful doing what they love.
Booking and Contracting • Creative SMB • SaaS • Market Network • Creative Entrepreneur
51 - 200
Senior Product Marketing Manager
August 24
🏢 In-office - San Francisco
HoneyBook
Supporting independent service-based businesses with the tools they need to be successful doing what they love.
Booking and Contracting • Creative SMB • SaaS • Market Network • Creative Entrepreneur
51 - 200
Description
• Ensure a product meets market needs and stands out in a competitive landscape • Run experiments, build campaigns, and launch features to drive member growth, engagement, and retention • Influence product strategy and roadmap, informed by customer insights • Define success metrics for products, ensuring product market fit and long-term lifecycle management • Lead product positioning, audience definition and sizing, research, pricing, and naming • Define and develop GTM strategy, working cross-functionally across the company • Analyze product performance, synthesize customer feedback and advocate for improvements • Act as the point of contact for GTM updates, releases, and reviews with XFN leadership • Support growth initiatives working with XFN partners to meet acquisition and engagement goals • Provide thought leadership to guide executives on product strategy decisions
Requirements
• 7+ years marketing experience with at least 4 years’ experience in a product marketing role at a product-led company or a company catering to small businesses and/or independents • Experience marketing to SMB and/or independent businesses, a plus
Benefits
• Competitive salary + meaningful equity based on merit • Wellness programs • Exceptional family leave policies
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