Senior Director of Growth
July 30
🏡 Remote – Anywhere in California
Description
• Develop and implement Huckberry’s digital growth strategy with a deep understanding of Huckberry’s customer and product offering • Utilize the Huckberry GTM process to align marketing efforts around the biggest opportunities on our product roadmap • Lead and inspire the team of paid channel owners to drive best-in-class execution across Paid Social, PPC, TV, Affiliate, and Influencer/Creator • Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale • Partner with Brand, Creative and Content teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics • Constantly test, learn and iterate! • Utilize data-driven insights to improve campaign performance and efficiency
Requirements
• Strong leader for the growth team and advocate for resources and GTM alignment • Successful cross functional partner with Merch, Brand/Creative, Data/Finance, and Ecom • Deep understanding of the marketing funnel and how channels play independently and together in a cohesive funnel • Discover small yet powerful insights within channels, and the leadership to apply those insights across other channels and the company • Driving a culture for rigorous creative testing and constantly reading and reacting to the changing landscape • Drive MMM, incrementality, PP survey, and hold-out testing • Improve budget allocation and ROAS threshold within channels • Deep love and empathy for the Huckberry consumer and brand • Experience leading growth marketing teams managing 8-figure annual budgets across channels at an e-commerce brand and/or digital marketing agency • Proven success in a leadership role driving rapid growth over a multi-year period • Strong understanding of marketing attribution, MMM, and incrementality testing • CRM, UX, Multi-brand retail experience a big plus • World-class understanding of trends within the digital marketing space • Expert portfolio management skills across variety of channels • Curious, scrappy and entrepreneurial mentality
Benefits
• Medical, Dental, Vision benefits • 401(k) and employer match • WFH flexibility • Sabbatical Leave • Summer Fridays • Mental health resources • Paid Parental Leave • Paid Time Off & Paid Sick Leave • Volunteer Time Off • Generous employee discount
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