CRM Marketing Specialist II

June 29

Apply Now

Receive Emails with Similar Jobs

iHerb, LLC

WebsiteLinkedInAll Job Openings

Come join the movement....we are a vehicle to healthy living!

Vitamins • Sports Nutrition • Natural Supplements and Remedies • Natural Foods • Environment Friendly Goods

1001 - 5000

Description

• The role of the CRM Marketing Specialist II is to plan, develop, and execute email marketing campaigns for iHerb’s domestic and international markets. This position will collaborate with in-house creative teams, translators, and IT to guide the development, execution, optimization, and reporting of email, mobile push, in-app messages, and SMS campaigns. • Develop and execute email, mobile push notifications, in-app messages, and SMS campaigns that drive revenue growth through retention and cross-selling. • Build and execute welcome series emails, referral rewards program drip campaigns, shopping cart abandonment emails, and other lifecycle campaigns. • Report on results of email campaigns including opens, click-through rates, revenue, unsubscriptions, product performance, etc. • Develop and continually optimize toward an efficient email production process, maximizing both internal and external resources. • Use data to understand our customers better and improve our communications' open rate and timing. • Keep abreast of the industry’s best practices and technology. • Collaborate in the management of 3rd party vendors. • Proactively identify opportunities for process improvement and execution complexity

Requirements

• Experience with ESPs and building business requirements for list segments, workflows, and triggered events—knowledge of Iterable and Simon Data a major plus. • Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability, and CAN-SPAM/anti-spam legislation. • Experience with Google Analytics • Error-free, clear, and engaging copywriting. • Knowledge of HTML a plus. • Detailed and deadline-oriented with excellent project management skills. • Preferably bilingual in Arabic, Korean, or Japanese

Benefits

• Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies. Employees will enjoy paid holidays throughout the calendar year. • For more information on iHerb benefits, visit us at iHerbBenefits.com.