Director of Provider Marketing

September 7

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InStride Health

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Evidence-based anxiety and OCD treatment for kids, teens, and young adults (ages 7-22).

anxiety • ocd

51 - 200

💰 $26M Venture Round on 2022-10

Description

• As a Director of Provider Marketing at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. • You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that effectively communicate our value proposition, reach target audiences (referring providers, employers and payors,) and foster meaningful connections with our targets. • You will report to our VP of Patient Acquisition and work in close collaboration with our Director of Consumer Marketing to represent the InStride brand. • Create comprehensive provider-facing marketing strategies aligned with company objectives, market trends, and audience insights to drive brand awareness, patient acquisition, and revenue growth. • Design and execute multi-channel marketing campaigns tailored to the needs of healthcare providers, aimed at increasing patient referrals and enhancing provider relationships. • Develop and implement provider, employer and payor-focused market launch playbook as InStride expands into new geographies, taking into account local market dynamics. • Monitor, analyze, and report on the performance of marketing campaigns, using data to refine strategies and improve outcomes. • Cultivate and enhance InStride’s brand identity, ensuring consistency across all provider touchpoints and effectively communicating our unique value proposition for each target audience. • Lead provider facing digital marketing efforts including paid advertising, email marketing, and SEO. • Collaborate with internal teams and our external marketing agency to create compelling marketing materials. • Create and execute a marketing strategy roadmap for the employer and payor audiences. • Stay abreast of trends and competitive activities. • Develop and implement a conferences/events plan in an effort to increase brand awareness and credibility. • Build and maintain strong relationships with key stakeholders, including healthcare providers, employer groups, and payors.

Requirements

• Proven experience (5-8 years) leading the development and implementation of multi-channel marketing strategy, preferably in healthcare, mental health, or related industry. Experience with healthcare provider marketing is a significant plus. • Strong verbal and written communication skills with the ability to articulate complex concepts clearly and compellingly • Capable of building strong relationships, and leading both directly and via influence • Significant attention to detail and excellent organizational skills • Curiosity and a willingness to learn and ask questions to improve outcomes • Strong quantitative and analytical skills; ability to use data to inform decision making and optimize marketing performance • Ability to juggle multiple priorities effectively and efficiently under tight timelines • Deep experience using Office and Google products to produce presentations, marketing materials, etc. • BA/BS degree or equivalent knowledge or experience

Benefits

• Generous benefits package (401k with match, Flexible PTO, paid holidays, 4 week paid sabbatical, 12 week paid parental leave, health benefits starting on your first day, and more) • Opportunity to join a mission-driven company that is changing the landscape of pediatric mental health treatment • Ability to help hundreds of children and families access desperately-needed evidence-based care • Opportunity to work with talented and experienced team members who have devoted their lives to solving this problem • Fully virtual: work from the comfort of your home with periodic in-person retreats