SVP, Director Business Intelligence

August 24

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IPG Mediabrands

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IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)$1. .$1

Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter

10,000+

Description

• Responsible for leading and developing multi-disciplinary media analytics teams delivering analytics solutions for diverse clients. • Orchestrating efficient delivery of high-quality analytic services contributing to agency new business development efforts. • Understanding paid media investment’s impact on client business or brand goals.

Requirements

• 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and ecommerce clients. • Extensive working experience with measurement frameworks including conversion, attention, audience and brand health measurement techniques. • The use and interpretation of econometric models including media mix models, digital optimization models and brand health models. • Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization. • Multitouch, location-based and offline attribution models as well as closed-loop attribution. • Creative/brand evaluation tools. • Audience tools. • External Reporting, Dashboard and Data visualization partners. • Successful track record of delivering value to clients and efficiencies to agencies. • Collaborative work style that emphasizes strong relationship building.

Benefits

• Medical and dental coverage • 401(k) plans • Flex spending • Life insurance • Disability • Employee discount program • Employee stock purchase program • Paid family benefits • Discretionary time off days • Company-wide Appreciation Weeks and Wellness Days • Competitive salary • Annual discretionary incentive award