Marketing Specialist

September 5

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Kidango, Inc.

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Ensuring every child is on a path to thrive in kindergarten and life

Early Learning & Preschools • Mental Health • Nutrition • Advocacy • Child Care

501 - 1000

Description

• The Marketing Specialist will oversee and be responsible for the activities relating to agency digital inquiries with a focus on enrollment. • They will drive enrollment email marketing and analytics, and support the Marketing and Communications Manager with all communications agency-wide. • Drive and evaluate all forward-facing digital communications with Kidango parents, including Yelp inquiries, parent email blasts, inquiries received through the website, and any other digital parent communication. • Track and analyze digital communications effectiveness through custom dashboard reports. • Manage multiple inquiries simultaneously with exceptional poise, providing accurate, clear, and reliable agency information. • Responds to inquiries in a timely manner and in the home-language requested to provide detailed and clear information. • Maintain upmost confidentiality regarding agency information. • Update Kidango website, ensuring and implementing the processes for timely updates. • Manage Kidango center specific flyers, ensuring they are up to date. • Review, proofread, and edit Kidango center communications. • Ensures Spanish marketing materials are accurately translated. • Submits marketing materials and collateral to our translation service, when requested. • Ensure consistent use of Kidango's logos, photos, type, and design elements across all communications. • Coordinate flyer distributions for school districts and staff flyering. • Oversees complex enrollment marketing and hiring advertising from start to finish, including but not limited to contracts, goals, statistics, marketing tactics, etc. • Create and schedule enrollment email blasts during the enrollment season. • Organize logistics for community events, staff internal volunteers, and assist with agency events. • Fulfill vinyl banner, A-frame, and other Kidango center signage requests. • Manage promotions fulfillments, including Refer-A-Friend. • Coordinate in-kind donation pickups and distributions. • Maintain electronic and hardcopy archives for all communications assets. • Ensures contracts and approvals are completed in a timely manner. This includes coordinating with upper management for review/approval and state approvals when necessary. In addition to collecting required documentation required by the finance department to process contracts and payments. • Tracks expenditures and manages department budget. • Meets with the various departments of Kidango to conduct check-in meetings regarding planning for the next fiscal year and to discuss any marketing and communication projects. • All other duties assigned.

Requirements

• BA/BS required, or equivalent education and experience required. • Bilingual Spanish required. • Minimum of 2 years of experience in marketing, development, customer service, public relations, or related position. • Ability to collaborate cross-functionally, exceptional organizational skills. • Excellent oral and written communication skills. • Ability to work effectively and use a positive approach with a diversity of people. • Ability to provide leadership, accept responsibility, work independently, and set own goals in a professional manner. • Self-motivated. Able to establish priorities. • Familiarity with nonprofit agencies. • Proficient preferred in Word, Excel, PowerPoint, Adobe Creative Suite: Photoshop, Illustrator, InDesign, and WordPress.

Benefits

• An opportunity to improve real lives, solve hard problems, and change the world • Friendly, supportive, and adventurous environment with a team of engaged colleagues • A comprehensive, industry-leading benefits package • Opportunities to connect with and learn from colleagues and partners around the world