Digital Marketing Specialist - Google Ad Manager

August 8

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Kinship

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We help everyone pet parent like a pro by creating radically better products, services, and ways to care.

201 - 500

Description

• This is a part time (5-10 hours per week, flexible hours), on call and project request specific contract position. • Kinship’s mission is to support, educate and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts.

Requirements

• Experience working with Google Ad Manager is a requirement. • Manage Adopt a Pet site display ads using Google Ad Manager (GAM) • Load all partner and sister brand ads and initiate campaigns in Google Ad Manager, ensuring that ads are segmented correctly based on agreed-upon allocated share of voice (SOV) • Manage ad targeting, including geo- and breed-specific ads • Ensure that the proper tracking is in place on partner and sister brand ads, including DCM tags and/or UTM parameters, where applicable • Serve as subject matter expert, advising on Google Ad Manager capabilities • Update display ad tracker to reflect the current ad SOV breakdown as changes are made (cadence: bi-weekly, and when changes are made in GAM) • Product monthly display ad reports for Adopt a Pet marquee sponsors and sister brands • Provide recommendations for ad creative and placement optimization based on performance, for the team to present to partners • Create rate card for Adopt a Pet display ads, providing a breakdown of pricing across inventory

Benefits

• Opportunities to impact and grow the business on a day to day basis • Dog-friendly workplaces • Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families • Unlimited paid time off for Full-Time Employees • Hybrid work environment • Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy) • Discounts on pet products, services, nutrition and veterinary wellness plans • An extensive onboarding program with a chance to meet leaders across our divisions