Director - Growth Marketing

5 days ago

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Helping you build better software by aligning teams, tools, and processes across the entire development lifecycle.

51 - 200

💰 $50M Series B on 2019-06

Description

• Develop and manage robust growth strategy aligning with corporate objectives. • Drive demand generation activities for pipeline goals using diverse marketing channels. • Ensure seamless execution and optimization of marketing operations and campaigns. • Mentor and lead a high-performing team in demand generation and digital marketing. • Act as a thought leader, fostering partnerships with stakeholders and vendors. • Implement innovative growth marketing strategies focusing on data analysis and efficiency.

Requirements

• Minimum 8 years of experience in B2B software marketing focused on enterprise and/or public sector clients. • Clear understanding of new logo acquisitions and growth techniques within the install-base of customers. • An expert at attribution and using those metrics throughout the marketing funnel to make decisions across multiple channels. • Hands-on expertise in developing and executing integrated campaigns with multiple channels in paid and owned media including organic, paid digital, email, trials, content syndication, ABM. • Expertise in demand generation metrics and approaches to test and optimize them including the use of Salesforce, Marketing Automation, ABM, Chat, intent and attribution platforms, etc. • Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics that move prospects quickly through the buyer's journey. • Growth mind-set, fail fast, find a new path, keep moving, get results. • Deep data and funnel metrics understanding. You can recognize patterns and optimize for desired outcomes. • Budget allocation and management experience with a keen sense for staying within budget and ahead of schedule. • Excellent leadership and collaboration skills, working cross-functionally with several global teams mentioned above. • Ability to influence and empower at all levels. • Exceptional communication and presentation skills, both verbal and written. • Strong experience managing and developing high-performance teams. • Understanding of how open-source companies operate (desired). • Bachelor's degree required, MBA desirable.