Mudflap
The #1 Fuel App for Trucking. Get instant diesel discounts at truck stops nationwide.
Trucking • Logistics • Trucking Technology
11 - 50
Product Marketing Lead
June 3
🏡 Remote – Anywhere in California
Mudflap
The #1 Fuel App for Trucking. Get instant diesel discounts at truck stops nationwide.
Trucking • Logistics • Trucking Technology
11 - 50
Description
• Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and features • Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement • Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral • Structure the product brand architecture to help align a growing portfolio • Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging • Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market • Inspire and generate excitement for the products across multiple mediums
Requirements
• 8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company • Experience marketing to prosumers and SMB customers • A proven track record working with cross-functional teams and developing rapport across product, marketing, sales, operations, and support • Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations • Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc. • Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines • Superb attention to detail. Able to communicate impeccably, verbally and in writing
Benefits
• A remote-first company focused on hiring the best talent • A committed team on a mission to change a massive industry for the better • A high bar for quality and commitment to self-improvement • An open mind to new ideas and methodologies • Competitive salary and benefit options • Opportunities and support for major career growth
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