Product Marketing Associate Director - Technology & Mobile Solutions

May 31

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RapidAI

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RapidAI is redefining care for life-threatening neurovascular and vascular conditions

Medical • Healthcare • AI • Stroke • Aneurysm

51 - 200

Description

• Develop clear and compelling value propositions, tailored to customer segments and use cases • Conduct customer research to inform persona development, targeting, messaging • Craft messaging that effectively communicates product value, features, benefits, and competitive advantages through various marketing channels • Create sales training and sales enablement tools effectively positioning products and utilizing clinical data • Develop KOL/customer advocacy strategy; work closely with key opinion leaders to maximize their participation in peer-to-peer meetings/events, speaking opportunities, case studies, launch activities and educational events. • Understand the hospital technical and clinical landscape; follow and analyze market and competitive trends to position products and support sales in competitive situations • Routinely communicate and collaborate with the sales team regarding product launches and updates, implications of new data/research • Support sales in customer calls as expert in positioning the products • Work collaboratively with Marketing team to develop campaign strategies at launch and throughout product lifecycle to drive movement through lead funnel (from awareness through purchase) • Work with Marcom team to craft compelling messages and content across marketing channels (website, literature, promotional campaigns) • Work with events team to develop conference/trade show strategy and execution plan; lead the effort at the conference • Perform any other related activities assigned by reporting manager • This position does not have direct reports.

Requirements

• BA/BS in Marketing, Communications, or related field • 10+ years of marketing experience in medical technology, healthcare enterprise technology, and/or mobile solutions • Demonstrated leadership including ability to lead cross-functional teams to strategically and tactically execute plans • Excellent written and verbal communication, and presentation skills • Strong project management and organizational skills • Ability to professionally and competently represent company at external events • Collaborative team player willing to wear many hats and be flexible in a fast-paced, small company environment • Ability to work on multiple demanding projects simultaneously and quickly adapt to changing priorities • Demonstrated knowledge of marketing disciplines

Benefits

• RapidAI pays 100% for employee coverage & 75% for your dependent coverage for medical, dental & vision premiums. • Medical Benefits – We offer a range of policies through TriNet • Life Insurance/AD&D is 1X times your annual salary • We pay 100% for Short and Long Term Disability. • Healthcare and Dependent care flexible spending accounts are available • A 401k plan is offered through Empower. • RapidAI provides $100 a month for internet/cell/phone services. • Time Off: • We have 10 company paid holidays! • RapidAI has a flexible vacation policy. We urge employees to take vacation! Vacation allows employees to renew, reinvigorate, and rejuvenate. • Other Cool Benefits: • Equity - Stock Options • Incentive Compensation • And most importantly - You are joining an awesome team!