Building technologies and ideas that move us as the leaders in Augmented Reality
augmented reality • mobile games • location based services • development platforms
July 23
🏢 In-office - San Francisco
Building technologies and ideas that move us as the leaders in Augmented Reality
augmented reality • mobile games • location based services • development platforms
• Build, manage, and execute on the launch, Go-To-Market, and growth marketing strategy for tentpole features. • Devise, implement, and test growth marketing levers in partnership with product management, data science, and extended marketing teams. • Partner with our production, product management, and key cross-functional partners to generate tactics for accelerating our overall new and lapsed trainer acquisition opportunities while supervising all relevant marketing channels (Social Media, Direct Marketing, Web, PR, Paid UA etc.). • Build, manage, and execute the visual asset pipeline, marketing budget, and resource investments to support go-to-market planning for tentpole feature launches. • Represent the Pokémon GO business priorities and manage an integrated cross-marketing feature launch and Go-To-Market calendar in conjunction with our live game and live events teams. • Develop and drive creative marketing assets, messaging, and positioning in partnership with key creative leads and our iconic IP partners. • Set, track, and work towards key performance goals including: new feature adoption, new/lapsed trainer acquisition, trainer activation, and DAU. • Track and interpret product and marketing analytics; suggest improvements or revised marketing strategies, where relevant. • Conduct project retrospectives and return on investment analyses on marketing campaigns and apply takeaways to future programs. • Collaborate with cross-functional team members and stakeholders, including regular and reliable attendance and participation in meetings.
• BA/BS degree or equivalent practical experience. • 5+ years experience in marketing including product marketing, direct marketing, marketing program management, or marketing consulting. • Experience in growth marketing and marketing target forecasting. • Experience working on a cross-functional team with ability to lead complex projects with multiple partners and multiple priorities. • Strong leadership, initiative, and outstanding verbal and written communication skills, with experience in developing and delivering executive presentations. • Strategic problem solver with strong leadership, management, and social skills. • Knowledge and understanding of Niantic’s mission. • Native in English; business level communication in Japanese is a plus. • Able to travel, including domestically within the United States and internationally. • Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice. • Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.
• Bonus • Equity • Benefits
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