Marketing Manager (Direct-to-Consumer)

March 10

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PEAR Core Solutions, Inc.

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Combining the HR art, skill and passion for helping businesses & their teams align on belief, mindset & behavior.

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Description

• Be responsible for the vision and execution of omnichannel media and email campaigns across various channels, including but not limited to paid search, paid social, organic social, affiliates, and email for both acquisition and retention • Engage with executive and senior management stakeholders to represent growth marketing including the presentation of media strategies, GTM plans and performance retrospectives • Oversee the performance marketing team and guide strategy with internal partners • Collaborate with leaders across cross-functional teams to support overall business objectives • Conceptualize, test, and optimize ad creative to improve campaign performance and scale campaigns • Partner with Finance team on demand planning, setting budgets, and modeling ROI forecasts for acquisition media mix • Scale up internal the acquisition and retention marketing team and provide mentorship and strategic guidance to direct reports • Identify new tactics to diversify the media mix across broad audiences and geographic opportunities • Help develop overall user acquisition roadmap and manage marketing budget • Manage trigger-based email programs to nurture and convert prospective and existing partnerships and work with the email marketing team for ongoing optimizations • Responsible for leading content strategy for ongoing campaigns – including monthly marketing emails provided to partners • Ensure a central source of truth for advanced attribution, analytics, and measurement • Lead the DTC eCommerce retail business including the development of short and long-term business plans, meeting operational metrics, delivering top and bottom-line sales goals, as well as managing day-to-day operations to exceed the company’s growth goals • Manage all wine clubs on our direct-to-consumer channels • Lead measurement of all aspects of web analytics that qualify traffic, minimize purchase journey, increase average order values and ultimately increase conversion • Enhance the customer journey to improve understanding and ultimate attachment of service offerings, driving higher lifetime value of our direct customers • In regard to Retention- our goal is to keep both customers and members engaged. Through email drip campaign for each of the following: shells/cart abandoners new customers new members inactive/passive churn members reactivation

Requirements

• 3+ years of experience managing media buying and email, preferably with experience in the DTC space, subscription services, or eCommerce • Experience as a self-motivator • Experience with CRM and Marketing Automation systems, as well as Google Analytics • Strong leadership skills with the ability to drive projects in a cross-functional org • Learning mindset with the ability to adapt and solve problems within a fast-paced environment • Ability to inform and influence decisions with strong communication skills • Ability to communicate data with storytelling • Set and deliver financial, volume, and market segment share objectives • Lead the development of strategic multi-year customer-specific growth strategies • Implement & manage product listing program, including creating an SOP that guarantees the timely listing of products across all company ecommerce sites • Develop and test strategies and roll out successful initiatives • Establish product assortment, placement, pricing strategies • Analyze data and insights to optimize tactics to adjust to business situations • Utilize previous management experience to lead the current team, and hire/train new members as growth dictates • Work directly with senior management to discuss direct-to-consumer eCommerce strategies, including Sales, Brand, Creative, Content, and Customer Service departments • Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans

Benefits

• Dental Insurance • Health insurance • 401K • Profit Sharing • Paid time off