Content Marketing Manager

6 days ago

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Persona

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Configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.

Identity • Security • Compliance • PII • KYC

51 - 200

Description

• Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats. • Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish. • Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas. • Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions. • Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines. • Assist with editing and copywriting. • Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments.

Requirements

• Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas. • Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces. • Passion for long-form content. • Experience working with subject matter experts to gather source material and technical expertise. • Track record managing and keeping multiple projects on track. • Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides. • Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve. • You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor. • Familiarity with SEO best practices and demonstrated success driving traffic through SEO is a plus. • Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment.