Senior Demand Generation Manager

August 31

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Point One Navigation

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Precision location as a service, RTK corrections, developer tools

Navigation • GPS • Autonomous Vehicles • Mapping • GNSS

11 - 50

Description

• Collaborate cross-functionally to develop, refine, and implement a comprehensive demand generation strategy that aligns with overall business objectives and revenue targets. • Partner closely with our Sales, Alliances, and Customer Success teams to create and execute multi-channel marketing campaigns, including email marketing, content marketing, SEO and SEM, events, social media marketing, and other promotional activities. • Together with the GTM team, develop and execute an account-based marketing (ABM) strategy that identifies and targets high-value prospects in alignment with pipeline generation and revenue goals. • Partner with Product Marketing to develop compelling assets that drive effective pipeline programs. • Monitor, analyze, and report on demand generation effectiveness using trend data (such as conversion rates, pipeline growth, etc.) and campaign-specific metrics. • Continuously optimize demand generation strategies based on data-driven insights.

Requirements

• Proven track record of developing and executing demand generation programs that drive revenue goals. • 5+ years of experience in demand generation roles within the technology sector. Bonus points for experience within the navigation, GPS, or autonomous vehicle industry. • Strong understanding of demand generation and account-based marketing principles and techniques, with a focus on scaling programs in support of growth goals. • Excellent written and verbal communication skills with the ability to articulate complex concepts in a clear and concise manner. • Demonstrated ability to collaborate effectively with cross-functional teams and drive projects to successful completion. • Analytical mindset with proficiency in analyzing data and drawing actionable insights. • Passion for technology and innovation, with a desire to make a meaningful impact in the navigation industry. • You’re willing to travel ~25% to attend industry events and conferences and for in-person time at Point One’s HQ in San Francisco.