Paid Media Specialist - Paid Search

August 23

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Want to do more with sales and marketing operations? Our NPS of >80 for the last 2 years means low risk and high reward.

Marketo Consulting • Marketing Automation • Marketo • Marketing Operations • Email Marketing

51 - 200

Description

• Serve as the platform expert for paid search, independently developing, configuring, and managing comprehensive campaigns primarily on Google Ads. • Monitor and analyze campaign performance, focusing on key metrics to optimize strategies and maximize ROI, with a strong emphasis on exceeding KPIs in paid search. • Conduct keyword research to identify high-impact opportunities and refine targeting strategies for better campaign performance. • Develop and execute A/B testing to optimize ad copy, bidding strategies, and landing pages to improve conversion rates within paid search campaigns. • Stay updated on the latest trends in paid search and digital media buying to ensure that strategies remain cutting-edge and effective. • Collaborate effectively within the team and contribute to the success of our partners and the company.

Requirements

• At least 3 years of hands-on experience in configuring and managing paid search campaigns, ideally within an agency setting or in a fast-paced industry. Experience with large-scale companies is a must. • Expertise in Google Ads and a deep understanding of search engine marketing (SEM) best practices. • Strong analytical skills with the ability to interpret data and make informed decisions to improve campaign performance. • A proactive mindset with the ability to independently problem-solve in a fast-paced and results-oriented environment. • Excellent communication and presentation skills, with a strong sense of innovation and collaboration.