Brand Manager

August 2

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Ritual

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The future of health is clear

Vitamins • Supplements • Health • E-commerce • Direct to Consumer

51 - 200

Description

• Lead omni-channel marketing strategy and planning for select Ritual products • Lead integrated marketing campaigns with Acquisition and Customer that drive revenue & sales growth, product NPS, and product retention and LTV • Lead go-to-market of new products, including integrated marketing strategy, creative briefing, and campaign execution to deliver against marketing goals • Lead ongoing messaging optimization to drive ad effectiveness, hook rate and CPA’s across products & persona segments • Lead monthly omni-channel deep dives of our sales performance across DTC, wholesale, & Amazon, and provide actionable insights and recommendations for optimization • Manage product renovations, including expansions, reformulations, and packaging refreshes • Partner with Consumer Insights and Product Innovation to assess the needs of existing customers and prospects and identify new product opportunities • Oversee company objectives & strategies, providing monthly reporting against KPI’s, and propose and lead projects to ensure goals are achieved

Requirements

• BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience also accepted. • 3+ years of experience in Brand Management preferably in CPG or VMS • Expertise guiding strategic decisions and gaining buy-in across multidisciplinary teams • Deep understanding of DTC businesses, performance marketing, and digital KPIs • Exceptional writing and presentation skills

Benefits

• 401k Match - Up to 4% • Medical/Dental/Vision/Life Insurance • Healthcare & Dependent Care FSA • 20 Weeks of 100% paid Parental Leave + 4 weeks of flex time upon return for birthing people • Talkspace access for mental health support • Pet Insurance discount • Unlimited PTO Policy - 2 weeks (10 days) minimum to keep you fresh • 11 paid holidays • 7 additional paid days off around holidays • 12 “Fourth Fridays” off - Days the entire company takes off each month to recharge • 4 “Ritual Days of Action” - Days the entire company volunteers • Focus Fridays - No meeting days to focus on heads-down work and development • Free Ritual Products • Annual Wellness stipend • Monthly Childcare stipend • New hire Work from Home stipend • Bi-Annual Performance Reviews • Bi-Annual in-person company events • Monthly wellness activities