Vice President, Ecommerce
August 7
🏢 In-office - San Francisco
Description
• Lead the vision and strategy for the Ecommerce channel and deliver on growth and profitability goals • Oversee holistic Ecommerce customer experience as well as larger vision as to how it fits into overarching brand ecosystem and customer journey • Develop annual and seasonal Ecommerce strategies and plans to deliver against Rothy’s business and customer goals • Oversee in-season commercial planning as it relates to the Ecommerce channel to deliver on seasonal and annual budget • Lead, develop and mentor critical Ecommerce team functions including site experience, growth marketing, retention marketing and site analytics teams • Lead the team to manage Ecommerce owned elements of the P&L, especially focused on digital media, to consistently drive business goals • Lead the performance marketing function and teams (internal and external) to develop and execute go-to market campaigns across the customer lifecycle that drive consideration, conversion, engagement, and retention • Partner with the Data & Analytics team to identify highest value customer segments and build a strategic roadmap for significantly more personalized and segmented communications and experiences • Partner closely with the VP, Technology on developing clear Ecommerce and marketing business cases, longer term tech roadmap and optimizing our technology stack • Partner with the brand team on the content development, providing them with the key needs of each season, key insights/learnings to take into account along with analytical feedback • Establish brand differentiation and sustained success through continuous analyses of market trends, competitive influences, and performance of digital outlets • Drive innovation for Rothy’s through researching new revenue models
Requirements
• 15+ years of experience in global Ecommerce and/or digital marketing in high growth, dynamic consumer companies • A high business acumen with expertise leading an Ecommerce growth business • Deep experience across channel marketing, growth marketing, digital & content marketing, site experience, customer marketing, marketing automation & technology • Successfully partnered with Brand Marketing teams to build an integrated plan balancing efficiency and storytelling • A track record of identifying and implementing new digital marketing tools and consumer experiences to drive growth • Experience in managing large budgets and teams in ways that deliver on company and employee growth • A proven track record of innovation, growth and execution across growth marketing, demand generation and digital marketing • The ability to communicate with every level of the company, inspire confidence from any audience, and elevate every conversation • Experience with analytics tools (Looker and Amplitude), audience tools (Segment), retention tools (Iterable), and paid media partners (Google, Meta, TikTok)
Benefits
• Generous paid time off • 401k matching • Comprehensive health plans for you and your family • Supplemental mental health benefits • Monthly wellness reimbursement • Employee Discount Program!
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