Marketing Analytics & Insights Manager

March 11

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Ruggable

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The washable rug company

Washable Rugs • Rugs • Interior Design • E-Commerce • Startup

51 - 200

💰 Seed Round on 2018-04

Description

• Develop frameworks, models, tools, and processes to ensure data influences decisions at all levels within different marketing channels • Collaborate with data and consumer insights teams to drive actionable decisions enabling business growth through customer acquisition and retention • Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase • Create and maintain automated dashboards to enable stakeholders to monitor and understand performance, leveraging Google Sheets, Looker, SQL, etc. • Develop strong cross-functional relationships to become a key thought partner to Marketing and non-Marketing stakeholders • Own delivery of new data sources by identifying scope, priorities, roadblocks and best practices and work cross functionally to overcome any blockers or common pitfalls with the data • Provide guidance to direct reports, other team members and internal stakeholders on best practices for leveraging data

Requirements

• 4+ years of hands-on experience working in an analytics role within an organization (ideally a high-growth DTC startup) • 1+ years of managing direct reports in analytics and insights role • Proven track record of turning raw data into meaningful analysis, presenting to business stakeholders, and driving value for the business • Advanced experience with SQL and data visualization or business intelligence tools (Looker) • Expertise with media and ecommerce platforms such as Google Analytics, Heap, Shopify, Facebook Ads Manager, Google Ads, Klaviyo, etc. • Experience working with data engineering and external vendors to identify and onboard new data sources • Excellent written and verbal communication with impeccable attention to detail • Hard-working team player motivated to identify challenges and implement solutions

Benefits

• An annual bonus percentage that varies based on level of role • Employer matching (up to 3% of base salary) for company sponsored 401K plan