Marketing Manager

March 14

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SafelyYou

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SafelyYou is leading the way in fall prevention with our real-time AI video technology and 24/7 remote clinical team.

Artificial Intelligence • Alzheimer's Disease • Senior Living • Assisted Living • Memory Care

51 - 200

Description

• This is a fully remote role • The Marketing Manager will be responsible for creating and executing marketing plans that align with our business objectives and drive sales growth • You will oversee aspects of marketing and advertising, from developing campaigns and promotions to managing customer engagement and lead generation • You will also work closely with the sales team and external partners to ensure effective communication and positioning of our products and services • You will monitor and analyze customer behavior and industry trends and use data-driven insights to optimize our marketing strategies • You will also manage the assigned marketing budget and report on the performance of your activities • Assist in the creation of an annual and quarterly marketing plan based upon core business objectives • Leading market research projects to better understand voice of customer • Creation of marketing segmentation and personas to better identify target audience • Oversees development and implementation of all marketing and advertising strategies to ensure steady market share growth, meet or exceed annual new product and category sales goals • Works alongside sales to drive customer engagement through communications, promotions and programs • Act as the lead POC for external brand agencies and consultants • Develop and execute campaign strategies to drive sales and brand awareness • Develop and manage an annual calendar inclusive of all marketing activity, deliverables, and deadlines • Continuously gain market, customer and competitive insights • Work closely with the Sales team on managing contacts and nurturing global leads, holding teams accountable to frequency and quality of communication using KPIs, dashboards and scorecards as needed • Creation of training materials and conducts classes to educate sales, clinical and other necessary groups • Monitor and analyze customer behavior and engagement, as well as industry trends in competitive marketing strategies to drive positioning and customer journey mapping • Manage relationships and projects with agencies, contractors, and internal contributors to successfully execute projects • Lead VOB initiatives, and work internally and externally to fully understand customer needs • Build GTM and positioning plans for new and existing/evolving products and services • Develop, test and implement brand messaging, campaigns and marketing materials • Articulate product strategies and value propositions to internal and external groups • Manage the assigned marketing budget with regular reporting to leadership • Analyze the competitive landscape to pinpoint trends and opportunities • Manage relationships and projects with internal and external contributors • Partner closely with the entire marketing team to keep all marketing projects organized and on track • Manage an overall marketing calendar including a variety of email campaigns, webinar series, blogs and other thought leadership, social media, videos, events, monthly themes, and other special initiatives and programs • Develop project plans for marketing projects and assign tasks and timing of deliverables for internal and external team members as needed • Oversee project timelines and project progression through various phases of development, documenting and supporting as needed, collaborating with associated team members on project and deliverable prioritization • Facilitate input across departments on project deliverables and escalate roadblocks to appropriate individuals as appropriate

Requirements

• Bachelor’s degree in marketing, design, or related • 5+ years’ work experience in a marketing environment in a marketing management role • Experience developing and executing annual marketing plan and campaign strategies • Project management capabilities, including ability to prioritize work and manage projects and tight deadlines • Experience and comfort level with managing creative agencies • Demonstrated digital marketing experience • Strong comfort level with reporting and presenting to leadership teams • Strong Microsoft Excel, PowerPoint skills • Professional, articulate, and comfortable interacting with internal + external parties • Highly organized and detail oriented • Strategic, critical thinker with strong problem-solving skills • Senior living industry experience • Passionate about SafelyYou’s mission and our technology • A high level of accuracy and attention to detail • Excellent verbal and written communication skills • Strong desire to learn, along with professional drive • Passion for the marketing industry and its best practices • Proactive about anticipating and addressing issues before they arise • Strong organizational and time-management skills with the ability to deliver on multiple projects at a time • Demonstrated ability to wear many hats, manage ambiguity, and apply problem-solving skills • Excellent interpersonal skills, building and maintaining relationships • Proficient with G Suite (Drive, Docs, Sheets, Slides), Office 360 (Word, Excel, Powerpoint), Monday.com (or similar project management tool such as Asana), HubSpot, and Slack • Desire to explore, research, learn, adopt, and teach other technologies and tools as needed • Friendly, fun, and collaborative addition to the team to motivate, encourage and support in all we accomplish together • Hands-on, roll-up-your-sleeves, style • Willingness to travel occasionally - up to 10% of the time - ideally with your own vehicle

Benefits

• A mission-driven company culture • Competitive salary & benefits, including fully paid employee premiums for Medical, Dental, Vision and Life Insurance • 401K Program • Company laptop • Monthly Education, Well-being & WFH stipends • Unlimited PTO • Growth Potential • Company Retreats • Medical & Family/Parental Leave