Product Marketing Manager

July 31

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Sand Technologies

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A global tech-services and talent-solutions company with expertise in industrial AI, data science, software, and more.

501 - 1000

Description

• As a Product Marketing Manager you will be responsible for the marketing of our products from industry domains. • You will be responsible for collaborating with the industry and corporate marketing team to ensure our products gain traction in their relevant industry domains. • Partner with our product team to understand the product strategy and develop positioning which reflects the problems we solve and the value our prospects and customers get from our solutions. • Create internal facing content including sales training, competitive positioning, FAQs, and cheat sheets. • Produce content across all stages of the sales funnel that compel our target audiences to engage and progress with us: demos, data sheets, integration guides, video, customer stories etc - in collaboration with the marketing team. • Contribute to the content marketing strategy including blogs, thought leadership, customer stories, webinars, speaking opportunities etc. • Understand our competitors and how we position ourselves compared to them. • Build successful Go-To-Market strategies to bring new products to market and iterate on the existing ones in collaboration with the marketing team. • Build partner marketing strategy and Go-To-Market in collaboration with marketing team. • Collect and analyse market insight including: market trends, competitor info, personas, quantitative product use data, win/loss analysis etc. Use this information to influence/guide our roadmap and the products we build. • Collaborate with Product and Commercial teams on pricing strategy.

Requirements

• 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (eg, delivering presentations to customers and prospects, conducting competitor analysis and market research) • B2B and SaaS experience, with a track record of successfully bringing products to market in a dynamic environment • Strong understanding of product management methodologies and tools • Excellent communication and interpersonal skills • Analytical mindset and proficiency in data analysis • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer • Project management skills and the ability to engage across multiple functions • Relevant undergraduate degree; MSc or MBA preferred