Growth Marketing Manager - Paid Social

4 days ago

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Seed Health

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A microbial sciences company pioneering applications of bacteria to improve human and planetary health.

51 - 200

Description

Day-to-day management of paid social channels including campaign set up, trafficking creative, test and lift study creation, budget and pacing optimizations to maximize channel performance. • Set up, run, and analyze performance of managed channels on an ongoing basis to ensure optimal performance on KPI’s: CPA, CAC, LTV, etc. • Manage budget and pacing to monthly spend and volume targets, relocating spend as needed • Collaborate with influencer marketing, brand marketing, and others across the organization to improve full omnichannel funnel efficiency and related campaigns • Own all aspects of campaign setup, optimization, troubleshoots, daily reporting with a hyper focus on CAC efficiency and incrementality • Partner with relevant stakeholders on audience management and ensure we’re reaching the right users • Collaborate with Growth Creative Strategy on creative performance and readouts for internal brand/product teams to develop relevant marketing assets • Stay abreast of trends and innovations across the paid media landscape and partner with the rest of the Performance team to refine our approach as needed • Science communication / translation and knowledge of regulatory, a plus

Requirements

3-5 years of Paid Social Media experience at a DTC ecommerce company managing and scaling campaigns (specifically hands-on experience managing Meta, Youtube, TikTok). • Experience running experiments and utilizing data to make actionable decisions • Direct experience with managing whitelisted ad programs and hands-on experience building partnership ads • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, creative specs) and growth marketing measurement methodologies (attribution, incrementality, lifetime value) • Strong analytical skills to evaluate performance metrics, develop tactical insights, and propose actionable recommendations • Excellent writing and communication skills • Deep commitment to learning • You approach tasks big and small with kindness, optimism, and dedication • A natural self-starter who is always looking for ways to plug in • Excels at time management and can skillfully re-prioritize at any moment • Attention to detail and organization with a passion for proofreading and QA’ing work • Efficiency-minded, and one to speak up if there is a better, faster, easier way to do something • Comfortable in the ambiguity and ever-revolving needs of a fast-growing startup environment • Ability to execute day-to-day while delivering on a broader strategic vision

Benefits

Medical • Dental • Vision • Life • AD&D • LTD • Mental Wellness • EAP • Wellness Stipend • 401(k) match