Growth Marketing Associate

6 days ago

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AllTrails

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AllTrails is your guide to the outdoors! Explore 350k trails with reviews & photos from 40m outdoor enthusiasts.

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Description

• Executing performance marketing strategies within paid search to acquire new users • Driving new marketing initiatives to further scale the business and improve efficiency of user acquisition efforts • Analyzing performance trends and identifying opportunities for optimization • Leveraging historical data and conducting external benchmarking to inform strategy development • Executing a roadmap of channel and creative tests, tracking learnings, and proposing new tests • Developing processes to drive consistency and efficiency of execution • Reporting learnings and impact to team members within the Growth Marketing team and across the organization

Requirements

• 1-2 years in B2C digital marketing with experience in mobile user acquisition, specifically search engine marketing (ASA, Google), display (UAC, GDN), Facebook/Instagram • Expert data analysis skills, adept at manipulating large datasets and extracting meaningful insights • Curious and educated on the latest digital marketing trends and issues • Results orientation. You dig into the details and focus on what truly matters and are highly motivated by goal accomplishment • Excellent communication. You can distill data into key themes or learnings, and succinctly and convincingly communicate these to stakeholders • Empathy, open-mindedness, and humility • Comfort with ambiguity and self-directed • Passion for the outdoors

Benefits

• A competitive and equitable compensation plan; this is a full-time, salaried position that includes equity • Physical & mental well-being including health, dental and vision benefits + a monthly stipend for wellness expenses • Trail Days: first Friday of each month off to hit the trails! • Unlimited PTO • Flexible parental leave • Remote employee equipment stipend to create a great remote work environment • Annual continuing education stipend • Discounts on subscription and merchandise for you and your friends & family • An authentic investment in you as a human being and your career as a professional